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Marketing Meets Science

No Jargon | Total Transparency | Serious Results

The World Has Changed…

… and that is a great thing! The world is becoming a smaller place with the advances in technology, but some argue that it is becoming more isolated at the same time. No one talks to each other anymore, they’re all just looking at their phones!

However, what we’re seeing is that people are incredibly social, and even more connected than they’ve ever been. Groups of individuals spanning the world are communicating like they’re in the same room. This is incredible!

And with the changes in the way people communicate come the challenges of talking to them. The old idea of sending a message out into the world for everyone to see just doesn’t cut it anymore. Traditional TV? Who even watches that anymore. And when was the last time you saw someone pick up and read a newspaper or magazine, cover to cover?

We’ve got a better way.

We believe in delivering information in a way that is meaningful and garners a sentiment and reaction that is positive for both the end user and the business. It’s about helping the end user make the right decision. With freedom of choice for the types of information and the locations of where the information sits, old tactics don’t work. Everything needs to be easy, effective and useful for the end user. If they’re not your primary focus, you’re missing a trick.

We’ve spent years perfecting the art of getting the right message, to the right person, at the right time. This is the science bit. You only have to look at the internet to see that advertisers have taken the old way of doing things and slapped it with a digital bow.

Our talent is cutting through the noise, to talk to people as individuals, in a meaningful way. And we mean talk to people. No one wants to be blasted with a one-way message. Just ask yourself, do you?

“You’ve got to respect that people are individuals, and if you want them to engage with your business or brand, you better treat them like one”

Graham Van Der Linde | Head Creative Genius

The ‘How‘ of Phluck

As mentioned before, we’ve spent years perfecting the science behind what we do. It’s been hard work, and it really isn’t ever finished, but we’ve gotten to a point where incredible results are just what we do.

If you boil it down to it’s simplest form, we take businesses and products and put them in front of the people that want them. But it’s not just a ‘Do you wanna buy it?’ approach. We take people on journeys that help them understand why it is they want & need something, and how they’re going to get it, all the time ensuring they’re having a great time doing it, never feeling isolated.

There is a different approach that needs to be taken, depending on what it is you’re selling, who you want to buy it and the speed in which it needs to happen. Every business is unique, so we treat them like that. No sweeping broad strokes of a solution here. But we do have a formula for creating success, that works a treat.

We call it the Phive D’s

The Phive D's

1. Define

This is the first step we take. It involves getting to know the business through research and interviews, not only of the management but the employees too. The aim here is to develop the start of a strategy to solve the challenges the business is facing.

2. Design

Once we’ve got the strategy worked out a little, we start to design possible solutions. This is workshops with the teams, some big picture ideas and we’ll bring what we’ve learnt in the past to the table too. This might not be where we find all the answers but it is the start of something great.

3. Develop

After the design process, we start to develop the feasible ideas further. Feasibility will look different for every client. There are a number of things that dictate it, like budget or timelines. We don’t have a one size fits all solution, we work with each client as individuals, with the only aim of return on investment.

4. Deploy

Now that the solution is built, we press go. Again, this may take many different forms. It could be a new website or landing pages, advertising, content or authority content marketing, a traditional advertising campaign or a brand refresh and launch. Clients know well in advance what is going to be deployed, they’ll have to sign off on it and a key way of working for us is through collaboration. Transparency is vital.

5. Dissect

After the deployment and a solid amount of time in the world, the process of dissection begins. Is everything working as planned? Could things be changed up to increase response or do we need to remove something because it’s not a worthwhile spend? We never wait till the end of a campaign or process to do this, you’ve got to keep testing and iterating to get the best outcome. This is a major part of the science bit in what we do.

The process from here jumps back and forth, designing new versions of the solution, developing them and deploying them ready for action and ultimately dissection. We’re working with you to achieve the best possible outcome, every time.

This is our process.
It isn’t always linear, but it always works.

The ‘What‘ of Phluck

Brand

Identity
Execution
Vision, Mission & Values
Delivery
Protection
Sentiment

Marketing

Buyer Personas
Customer Journey
Loyalty
Social
Product Design
Communication

Advertising

Content & Authority
Digital & Social
Traditional
Promotions & Events
PR
Placement & Sponsorship

“We thought we knew a bunch of Marketing tricks and the way to get the best out of digital. We were wrong. Phluck came in and enlightened us. They’re Geniuses & amazing to work with”

Director & Founder | Sage & Sawdust

This is just a few the clients we’ve had a great time working with.

You’ve just found where Marketing Meets Science